Tuesday, September 23, 2014

What are some very useful websites one should visit every day?



Here are the top 40 sites I have personally used over the last few years when I want to learn something new.
  1. Hack a Day - Hack a Day serves up fresh hacks (short tutorials) every day from around the web and one in-depth ‘How-To hack’ guide each week.
  2. eHow - eHow is an online community dedicated to providing visitors the ability to research, share, and discuss solutions and tips for completing day-to-day tasks and projects.
  3. Wired How-To Wiki - Collaborate with Wired editors and help them build their extensive library of projects, hacks, tricks and tips.  Browse through hundreds how-to articles and then add to them, or start a new one.
  4. MAKE Magazine - Brings the do-it-yourself (DIY) mindset to all of the technology in your life.  MAKE is loaded with cool DIY projects that help you make the most of the technology you already own.
  5. 50 Things Everyone Should Know How To Do - While not totally comprehensive, here is a list of 50 things everyone should know how to do.  It’s a great starting point to learn new skills.
  6. wikiHow - A user based collaboration to build and share the world’s largest, highest quality how-to manual.
  7. Lifehacker - An award-winning daily blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently.
  8. 100+ Google Tricks That Will Save You Time - Today, knowing how to use Google effectively is a vital skill.  This list links out to enough Google related resources to make you an elite Google hacker.
  9. Instructables - Similar to MAKE, Instructables is a web-based documentation platform where passionate people share what they do and how they do it, and learn from and collaborate with others as the tackle new projects and learn new skills.
  10. Merriam-Webster Online - In this digital age, your ability to communicate with written English is paramount skill.  And Dictionary and Thesaurus - Merriam-Webster Online is the perfect resource to improve your English now.
  11. Lumosity - Learn to improve your memory by playing a series of fun and educational brain training games.
  12. 100 Skills Every Man Should Know - Another compilation article with instructions to help you learn new skills.  This one says it’s geared for men, but I think most of these skills are applicable to women as well.
  13. 5min Life Videopedia - Lot’s of great tutorials and DIY videos.
  14. HowStuffWorks - Knowledge is power.  While this site isn’t exactly geared to help you learn new skills, it contains so much useful information that you’re bound to learn a skill or two while you browse.
  15. StumbleUpon - A collective set of recommendations from thousands of hours of searching by web users who share your interests.  It’s basically a recommendation engine.  Users add to this engine by providing their personal recommendations on what sites are worth your time.  If you select topics and tags of interest like ‘Self-Improvement‘ and ‘DIY,’ you’ll be learning new skills in no time.
  16. Work.com - An extensive directory of how-to guides for beginning entrepreneurs.
  17. Howcast - Hosts professional how-to videos as well as how-to wiki tutorials.  Howcast combines user ideas with the expertise of professional studio video to deliver what is nothing short of amazing, informative content.
  18. VideoJug - The video content on this site covers a variety of topics including informative ‘How To’ and ‘Ask The Expert’ films that guide you step-by-step through everything and anything in life.
  19. MakeUseOf - A booming daily blog that features cool websites, computer tips, and downloads that make you more productive.  Lot’s of insightful tips and tricks to learn.
  20. WonderHowTo - This site is focused on one clear organizing principle: aggregating and linking to truly great, free how-to videos from which you can learn new skills.
  21. SuTree - Another useful aggregator of how-to videos from all around the web.
  22. Zen Habits - The ultimate productivity and self-improvement blog.  Zen Habits is about finding simplicity in the daily chaos of our lives.  It’s about clearing the clutter so we can focus on what’s important, create something amazing, and find happiness.  Lot’s of learning material here.
  23. Academic Earth - Online degrees and video courses from leading universities.
  24. About.com Videos - Another solid collection of how-to video tutorials.
  25. PCWorld How-To - Lot’s of useful tutorials and guides related to fixing and modifying computers and other electronic gadgets.
  26. Spreeder - This site is focused on teaching you one new skill:  speed reading.  And it does a great job of doing so.
  27. Woopid - Watch free technology training videos.  Get help and answer your computer and gadget questions with thousands of video tutorials for PCs, Macs, and various software applications.
  28. DIY Network - A go-to destination for rip-up, knock-out home improvement projects.  The site offers expert answers the most sought-after questions regarding creative projects for DIY enthusiasts.
  29. Scitable - A free science library and personal learning tool that currently concentrates on genetics, the study of evolution, variation, and the rich complexity of living organisms.  The site also expects to expand into other topics of learning and education.
  30. All Recipes - A complete guide to recipes and cooking tips.  If you’d like to learn to be a better cook, this site is for you.
  31. 43 Folders - This site is more about inspiring you to follow-through with your goals than it is about learning new skills.  But I think following-through with your goals is a skill.  Most people never quite get there.
  32. Dumb Little Man - Another awesome productivity and self-improvement blog hosting lots of useful information.
  33. iTunes U - Hundreds of universities — including Stanford, Yale and MIT — distribute lectures, slide shows, PDFs, films, exhibit tours and audio books through iTunes U.  The Science section alone contains content on topics including agriculture, astronomy, biology, chemistry, physics, ecology and geography.
  34. American Sign Language Browser - Teach yourself sign language online.
  35. BBC Languages - Teach yourself a new spoken language online.
  36. Delicious Popular DIY - Lots of popular DIY articles bookmarked by users from all over the web.
  37. Khan Academy - Over 1200 videos lessons covering everything from basic arithmetic and algebra to differential equations, physics, chemistry, biology and finance.  Lot’s of educational material to help you learn new skills.
  38. The Happiness Project - Learn the skills necessary to create happiness in your life.
  39. How To Do Things - Another solid collection of how-to tutorials.
  40. ShowMeDo - A peer-produced video-tutorials and screencasts site for free and open-source software.  The large majority are free to watch and download.

Thursday, November 28, 2013

Google India celebrates Children's Day : Doodle 4 Google

November 14 is celebrated as Children's Day in India

Add caption
The Google India homepage on Thursday, November 14, 2013 shows Google written with characters that well and truly are Indian.
The doodle is titled 'Sky's the limit for Indian women' and has been designed by Gayatri Ketharaman from Pune for the fifth edition of Doodle 4 Google competition. The theme this year was celebrating Indian women.
Ketharaman, a 10th standard student from Bishop's co-education school, Pune was selected from among 12 finalists chosen from different parts of India by the national jury which included actress Kirron Kher and political cartoonist Ajit Ninan.
Today's doodle has G written with a young girl character who is seen leaping in the air with a dupatta and a musical instrument behind her indicating that she is dancing. The two Os are written with a Re 1 coin that has a graduation cap on it while the other O is balance by a house on a beam balance. The other G shows a rocket headed to space, the Mars Mission comes to mind as do Kalpana Chawla and Sunita Williams, Indian women who went to space. L is created by an athlete running on track which is formed by the dupatta. And E is created by a policeman's hat.
The doodle is well intricate with India and all she aims to be as a country as well as the hopes and aspirations of citizens especially young women. A creative amalgamation of characters and Indianness makes the doodle very relatable and the message comes out clearly.
The Indian woman in her different roles with elegance, gait as she plays her many roles balancing her professional and personal life with excellence.
November 14 is India's first Prime Minister Jawaharlal Nehru's birthday and in the countryChildren's Day is celebrated to commemorate his great love for children.
Google4Doodle is a competition that happens every year. Google invites students from standard 1 to 10 to share their creativity by doodling the Google logo. Google 4 Doodle 2013 is the fifth year of the competition in India.

Tuesday, November 12, 2013

Creating your ads- DFP

Creating your ads

Introduction

So now you set up DFP SB and tagged your pages. The next step is to create your Ads.
DFP SB has three basic components to creating ads.
  1. The first component is the Order. The Order is basically a container and, for all intents and purposes, the settings are just for informational use only.
  2. Once you create the Order, you need to create a Line Item. Line Items are basically the important part. Line Items contain the settings for how your Creatives (next item) should be delivered. There are a lot of settings here and you can do some fancy stuff depending on how you configure everything.
  3. Creatives are your actual Ad. This is the Image or Flash or code given to you to display.

Creating an Order

Let's start the process!
If you're not logged in, please do so and navigate to the Orders tab.

Click the "New Order" button  and you should see something like this:

Now, it looks complicated but it's really not. Or rather, Google combined the processes of creating an Order and creating a Line Item into the same page. That's why there are so many fields. The top part, "New Order", contains the Order information and the bottom part, "New Line Item", contains your first Line Item for this Order.
Let's go over the Order fields really quickly.
Name: The Name of the Order. I usually like to name it by using "[Website] [Advertiser if any] [Time Frame]".
Company: The company that gave you the ad or what you wish to name the "source" of the ad. Company field also provides some reporting options (to give company X reporting only on their Orders)
Trafficker: Trafficker is basically who created the Order. It should be prefilled with whoever is logged in. This field is helpful in that if you give other users access to your DFP Account, the "Salesperson" level can only access their own Orders.
Thehidden fields ("Optional order fields") Advertiser Contacts, Agency, Contacts, Sales Person, Purchaser Order (PO) Number and notes are all optional and help you identify the Order. For future use though, you can use these fields to limit what a person you invite can see (eg, all SalesPerson users can only view Orders that they are assigned to).
I'm going to quickly fill in the fields.

Creating the Line Item

Now that the Order information is done, we'll create our first Line Item.
Let's go over the fields here.

Basic Information

Name: Name of the Line Item.
Inventory Size: This is what the size of the Creatives you want in this Line Item. It's important to select the correct one and multiple sizes if you have multiple Creative sizes. Once you select the size the Inventory below will automatically filter out invalid Ad Unit sizes.

Settings

Type (priority): This is probably the most important setting in your Line Item. DFP SB determines which Line Item to display by checking several variables, the most important one is "Type". What are the delivery priority options?. The Types are listed in highest precedene to lowest precedence:
  • Sponsorship (previously Exclusive): This Type has the highest priority. Basically, this is used when you want an Ad to run all the time (a specific % of your impressions) for a certain duration.
    Sponsorship support page.
  • Standard - High, Normal, Low: Overall, this is probably the priority you're going to use the most. This is pretty much the standard priority and who "wins" is basically determined by what rank (high, normal, low), are they underserved, is it front-loaded (Delivery impressions = as fast as possible), how close is the end date and probably several more which Google has not told us about.
    Standard support page.
  • Network (Share of Voice): Network type is basically giving a percentage of the impressions to a Line Item. This is good to use when you want several Line Items to display evenly.
    Network support page.
  • Bulk: This type is used to display ads evenly across the duration of the flight. Basically a lower priority version of Standard.
    Bulk support page.
  • Price Priority: This is very similar to the Bulk option but it serves everything up-front.
    Price Priority support page.
  • House: House is basically the last line of defense and is basically the same as Sponsorship except at the other end of the totem pole.
    House support page.

Please do note that the way is listed is the priority they have. If you have multiple Line Items, it will first check for Sponsorship -> Standard (High/Normal/Low) -> Network -> Bulk -> Price Priority -> House in that order.
Sponsorship and Standard are Guaranteed Priorities. The rest are non-guaranteed Priorities. This is important if you use Adsenes because Adsense competes against non-guaranteed Priorities on a CPM basis.
Start and End is is pretty self-explanatory. Please do note that Line Items (Standard and Bulk) deliver ads evenly across the flight. This means that basically they will deliver X amount per day. The Daily Delivery Goal = [Total Quantity] / [Total Days from Start to End].
Goal (Sponsorship, Network and House), Quantity (Standard and Bulk) and Limit (Price Priority) determine how many impressions it should serve.
Cost field for Sponsorship and Standard are for informational purposes only. For the other fields, they make a difference in determining priority within it's own level and if you have Adsense enabled for the Ad Unit.
Discount is for reference only and does not effect anything.

Adjust Delivery

You can adjust the settings of your Line Item in how they display by modifying these settings.
Deliver Impressions: "Evenly" or "As fast as possible". In truth, I'm not sure how this setting effects "Goal" types (Sponsorship, Network and House). I know that it greatly effects Quantity types (Standard and Bulk).
"Evenly" means it will deliver evenly (Daily Delivery Goal) across the duration of the flight. So if you have a Line Item set to 30,000 Quantity and have it for from June 1 to June 30, it will delivery approximately 1,000 impressions per day.
"As fast as possible" on the other hand means it will deliver as much as it can up-front and this can effect the priority of other Line Items to display.
Display Creatives: If you Line Item has multiple Creatives and is assigned to a Placement that has more than one Ad Unit attached to it, you can have it show up only in one Ad Unit, several (pending which Line Item wins for the Ad Units) or create a "Road block" and fill up all the slots.
Rotate Creatives: If you have multiple Creatives, you can have them rotate is a specific manner. Although I believe this setting only applies to Creatives of the same size.
Optimized basically means that the better performing Creative will show more often.
Evenly means that it will be split evenly between all Creatives dispite performance
Weight means that you can set a manual weight to each (in the Creative page).
Frequency allows you to place a cap on how many times a user sees the Line Item. Please do note that it's per user.
Day and Time settings allow you to modify when the Line Item should display. Please do note that all Line Items (or rather winning Line Items) are delivered more heavily in the morning (sometimes as much as double in the morning than in the afternoon). There is no way to modify this, unfortunately. If you don't like this, I would suggest creating two Line Items, one setting the Day and Time for mornings and the other for afternoons, and splitting the Quantity between them.

Add Targeting


You have just finished setting the basic settings for your Line Item. Now you need to do some targetting.
Inventory basically allows you to target what Ad Unit or Ad Placement.
Custom Criteria is used in tagging your pages with specific attributes and targeting those attributes. For example, a Newspaper website might tag pages with "sports" and others with "politics". Custom Criteria would allow Line Items to target those specific pages.
Geography: You can geotarget your visitors. Please note that you can only target by "geographic levels". What I mean is that if you target a Country, you cannot add additional target of "City". It must stay on the same level.
Browsing: You can target specific settings the user is using such as what type of connection (Bandwidth), what Browser they are using, what Operating System and language.
User Domains allow you to set your Line Item to show only when they come from specific IP addresses. So you might want to create a Line Item that is shown to users only when they come to you from Google for example.

Saving

We've gone over all the settings and are now at the bottom. DFP SB offers several options for you to save.
Save: Saves in your current Order.
Save As: Saves in a different Order.
Check Inventory: Utilizes DFP SB's Forecasting system to check if your Website has enough impressions to fulfill the Line Item. Please note that DFP SB uses the last 28 days of data from your website that it has been running to do the Forecasting system. If you are a new user, it will complain about lacking impressions ("not enough inventory"). This error is for reference only and can be ignored by overbooking it.
Since I only have one ad (my own), I'm going to set it as a Sponsorship with 100% goal.

And then save it.

As you can see, the status for the Line Item is now in "Draft". Let's click on the Line Item.
Once you're in the Line Item, you'll see multiple tabs: Creatives, Settings and Availability.

Add Creative

We're obviously missing the Creatives and you can see the big threatening yellow box there telling us. So let's add in our Creative by clicking on the link "new creative".
DFP SB allows you seven types of Creatives
Third Party Creative: Third Party is basically your own custom HTML/CSS and Javascript. You'll need to insert the Macros in your Creative.

  • Click Macro: This allows DFP SB to track clicks. It comes in two flavors: Escaped and Unescaped
    • Escaped Click Macro is used when the click URL has special characters. %%CLICK_URL_ESC%%.
    • Unescaped Click Macro is used when there are no special characters to consider. %%CLICK_UNURL_ESC%%
  • CacheBuster Macro: This prevents browser caching (useful if the Creative is also tracking impressions on their end). %%CACHEBUSTER%%
  • Pattern Macro: Useful when you want to pass Attributes of the page to the Creative. Pattern macro comes in the form %%PATTERN:Attribute Name%%.

Flash Creative: This is when you are given a Flash file (.swf). Please do note that in order to track clicks, the Flash file must be made to use the industry standard "clickTAG".
Image Creative: This is when you are given an Image file.
DoubleClick Tag Creative: If you are given DoubleClick Image tags which usually come in the form "http://ad.doubleclick.net/ad/sitename/;sz=size", then you can use that instead of messing around with the other Creative types. DoubleClick Tags provide higher accuracy and easier use as you don't have to worry about Macros.
Text Ad Creative: A simple line of text with a link.
Flash Expandable Creative: Allows you to create a Expandable Creative (overlays on content).
Flash Pushdown Creative: Allows you to create Pushdown (pushes content down vs expanding over it) Creative.
In my case, I only have a simple Image Creative so I'm going to add that.

And save it.

Approving


You'll notice that once you save it, it asks you to "Approve it". All Creatives and Line Items need to be Approved before they can start delivering. You can approve it here (option to approve shows up after you save Creative)

or go to the Line Item page and Approve it there.
Please note that you can't Approve Line Items on the actual Line Item page. You can't also approve individual Line Items.

Uh oh. Another error? Actually no. A few paragraphs back I mentioned about "not enough inventory" and overbooking it. Since this is a new site, DFP has no data on it and therefore has no forecasting data to check for "future inventory". We can safely ignore this and overbook it.

You're done now! You can see the status of the Order is now "Ready" which means everything is approved and prepared to go. It will change to "Delivering" once it delivers it's first impression

Where's my Ad?

But if you go to your webpage, you might be wondering "I'm done but it's not showing!". Unfortunately, changes made in DFP SB are not instant and take time to apply.
Google has this document giving a general outline of how long things take:

  • Inventory changes, including new or edited ad units, take effect within 60 minutes.
  • Line item changes, including targeting, creatives, and inventory selection, take effect within 15 minutes.
  • Line item impression delivery will occur within 30 minutes of activation.
  • Line item impression reporting (and line item status changes from ready to delivering) will occur within 30 minutes.
  • Delivery period changes, including flight dates, impression goals, and pausing or unpausing campaigns, take effect within two minutes.

It's showing up on my new site!

Done

So you're basically done now. We've set up DFP, tagged our pages and created our Ads and have it successfully showing in our website! Congratulations!

Setting up DFP SB

Introduction

Alright, so you're ready to get started using DFP SB. The first step is setting up DFP SB. This is basically defining the real estate you want DFP SB to be able to deliver on. Let's take for example "My First Webpage". I've made a very simple one that you can see below.

As you can see, a very simple site. A title and some text. But let's say I want to add a leaderboard (728 pixel width x 90 pixel height; 728x90) between the title "Ingraye.com" and the words "First Paragraph".

So, I now know that I want a leaderboard ad right there. But DFP SB doesn't know it yet! So we have to tell it that there is some prime real estate with a size of 728x90 that I want to deliver ads to. If we don't tell DFP SB, then it won't know about. It's just like how a telemarketer can't call you if they don't know your phone number. So let's tell DFP SB.

Log in

First thing first, let's log in. The URL to login to DFP SB is http://www.google.com/dfp which should get you to this page.

I'm going to assume you already have an account so click the link at the bottom to login and enter in your username and password.

If you do not have an account yet, you can sign up for one if you have a verified Adsense account. If you don't have an Adsense account, you can sign up for one athttp://www.google.com/adsense/.
If you have access to multiple accounts, when you log in, you'll see a drop down menu with the accounts you can access

Select the account you want and log in. If you only have access to one account, it should bring you straight in your account's Order's tab. If you already have Orders created, it should list it here. If you are using a limited user account (eg, Salesperson) then the Orders that you can view may be limited.


We want to define our Inventory so let's move over there by clicking on the Inventory tab.

Create your Ad Unit

The Inventory tab is basically used to set up your website. The default page it opens into when you click on the Inventory tab is the Ad Units page. Once you become familar with DFP SB, you can do some pretty fancy stuff.
On the left hand side, you will see a new menu. Let's quickly go over them.
Ad Units (previously Ad Slots in Google Ad Manager): Ad Units are the actual real estate on your website.

Ad Placements: Ad Placements point to Ad Units. This means that if you have multiple Ad Units, you can have a single Ad Placement point to them all or to a specific group. This saves quite a bit of time if you set them up correctly. Your Line Items (to be discussed in Step 3) can point to either specific Ad Unit(s) or to Ad Placement(s).

Network Settings: DFP SB integrates Google Adsense into their Ad Units. This setting allows you to set a default value on whether Ad Units are automatically checked off to enable Adsense and to modify the look and feel of them.

Custom Targeting: DFP SB has a very flexible targeting system that let's you deliver ads to a specific spectrum of users as well as let you define your own targeting system.

Generate tags: We'll be using this in Step 2. DFP SB, like Google Analytics and Google Adsense, can generate the HTML you use to set it up on your page.
 

We first need to set up an Ad Unit. So click on the New Ad Unit button  and select what kind of Ad Unit  you would like to create.

Most of the fields are pretty self-explanatory but we'll go over them anyway.

Name: The Name of the Ad Unit.
You should probably set up a formatting system for naming the Ad Units. I prefer to name Ad Units with "[Website]-[Size]" format. Google has a Naming Tips guide you can read here.
Description: A short description of the Ad Unit.
Size: The size of the Ad Unit.
You can choose some of the more common sizes or even set a custom size.
Target Window: Select what window the ad loads when someone clicks.
Your options are basically:
"_top" means open in the current page.
"_blank" opens in a new window.

Placements: You can assign your Ad Unit to a Placement now or later.
Adsense Settings: You can override the Adsense settings for this Ad Unit or use the default.

Most fields have a  which you can roll over to get more information about the field.
Let's fill in all the fields like so:

You'll notice that we don't have an Ad Placement selected yet. In the future, after you have set up your Ad Units and Ad Placements, you will be able to select them when you create the Ad Unit or Ad Placement. For now though, there's nothing to select. So once you save your new Ad Unit, it'll now show up in your Ad Units list.

Create your Ad Placement (Optional)

Creating the Ad Unit means you created the "real estate" for where your Ads will show up. You can have your Line Items target those Ad Units specifically. But DFP provides you with a bit more flexibility (and possibly more complexity) by allowing you to create Ad Placements. Ad Placements point to one or more Ad Units. Ad Placements allow you to "group" Ad Units together which in turn allows you to quickly target a group or update a group of Ad Units that your Line Items may be targeting.
To create your Ad Placement, we'll need to go to the Ad Placements section. In the left hand menu of the Inventory tab, click on Ad Placements.
Click the "New Placement" button  we'll create a new Placement.

Like before, most fields are pretty self-exaplanatory but I'll give a quick overview.
Name: Name of the Ad Placement.
Like the Ad Unit, you should give Ad Placement relevant names to their purpose.

Description: A short description of the Ad Unit.
Assigned Inventory: This is the Ad Units that the Ad Placement targets. You should see a list of all the Ad Units you created with the option of filtering them based on size.
Google Adwords: This option let's Google Adwords customers specifically target your Ad Placement.
Copy Adsense Targeting: If you use Channels in your Adsense account, you can have it copy the channel settings for Adsense from your Adsense account.
Let's fill in the fields.

Done

At this point, we're pretty much done creating our Ad Units and Ad Placements. For "My First Website", we only have the Leaderboard ad. But if you have multiple ads, you can create more Ad Units and Ad Placements as needed. Ad Units and Ad Placements do not have any inherent properties other than the ones listed. In other words, you use the same Ad Unit across all your website(s) if you wish. But please note that you cannot reuse the same Ad Unit on the same page.

Notes

There are some small things that I've come across that I felt I should list here.
  1. Ad Units can only be declared and used once on a page. If you have multiple Leaderboard Ads on your page, you cannot reuse the same Ad Unit on the page (you can reuse the same Ad Unit on multiple pages, just not on the same page). Each individual Ad on a page must correspond to an actual Ad Unit. This is why I refer to Ad Units as "real estate". You can't have the same house at different addresses. The houses may be similar but they are not the same.
  2. Ad Placements do make things easier if you want to manage lots of Ad Units. Many people will come across the dilemma of either using lots of Ad Units or using Custom Criteria (more advanced). If you plan to use lots of Ad Units, I'd highly suggest using Ad Placements. The reason is that if you have to edit a Line Item to add a new Ad Unit to it, you have to modify each individual Line Item. If you did it via Ad Placement, you would only need ot update the Ad Placement.


DFP Small Business Basic Guide

Introduction

This guide is a very basic guide to help you get started on using Google's DoubleClick for Publishers Small Business (DFP SB). This guide is not intended to explore the advanced features available in DFP. I set this guide out to give you a very basic understanding of how DFP SB works and how to set it up so that it runs on your website.

In order to get DFP SB running on your site, there are three steps you need to do.

Step 1: Setting up DFP SB


In order to have DFP SB running on your site, you need to set it up so that DFP SB knows what ad space (aka real estate) you have available on your website.

Step 2: Tagging your Website


Like many Google services, you need to tag your webpage with the appropriate tags so that it can run correctly. DFP SB is no different. You will need to add JavaScript to your webpage so that it can run and deliver ads.

Step 3: Creating your Ads


While step 1 and 2 you really only need to do once, step 3 is the main crux of your processing. This step creates the ads in DFP SB and sets them up so that they can be delivered your website.
Those are the overall steps you need to do in order to get DFP SB running.
Let's proceed shall we?
  1. Setting up DFP
  2. Tagging your Website
  3. Creating your Ads

Friday, October 18, 2013

DoubleClick for Publishers (DFP) Small Business-1

DoubleClick for Publishers (DFP) Small Business is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
With a simple interface, rich feature set, built-in revenue optimization, and Google powered ad delivery, you’ll be quickly on your way to maximizing the value of your ad impressions.

DFP Small Business offers a complete toolkit to manage your ads, including:
* One central place to traffic all of your ad networks
* Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers
* Total revenue optimization by allowing Google AdSense to compete against other networks in real-time, you'll get the most revenue for every ad impression.

The basic differences between DFP Small Business (ad server) and Google AdSense (ad network):



DFP Small BusinessGoogle AdSense
You can traffic other ad networks or directly sold adsYesNo
You only have to place the tags on your pages to see ads Yes, if you allow Google AdSense to show through DFP Small BusinessYes
You can make Google AdSense compete with other ad networks to maximize your revenueYesNo
You can have a consistent reporting among all ad serving activitiesYesNo
You will be paid by DFP Small Business / Google AdSenseNo, payments come from your advertisers or ad networks, such as Google AdSenseYes

Before you start doing anything in your new DFP Small Business account, make sure that the your DFP Small Business account is set to the correct time zone and currency. Once you have created your first order you will no longer be able to change those settings.
  1. In DFP Small Business, click the Admin tab on the top-right corner of the screen.
  2. Check the time zone and currency settings.

Thursday, September 26, 2013

Google's 15th birthday celebrated by interactive doodle

Google is celebrating its 15th birthday with an interactive Google doodle that features a piñata game.



A piñata is a fancy container that is filled with sweets and goodies which is later broken as part of a celebration. Piñatas are popular in Mexico. Friday's Google doodle features a piñata that sports the colours of the Google logo. The alphabets in the Google logo are part of the celebration and the blindfolded, second 'G' alphabet holds a stick with which users have to hit the piñata when it comes close, to try and extract the maximum number of sweets that fall with each hit, in ten limited chances. Users can play with the Space bar key of their keyboards or even with the computer mouse. They can even share the score on Google+.
Last year, Google's 14th birthday was marked with a doodle that featured a cake with 14 candles. The cake transformed into a Google logo, as each candles was blown out.

In addition to the doodle, there's an Easter egg that lets you search on Google's 1998 search avatar. Enter the term 'google in 1998' and you'll see how Google used to look in 1998.

The first time Google created a doodle to celebrate its birthday was way back in 2002, to mark Google's 4th birthday. It's worth pointing out that September 27 is actually not the date of the company's incorporation. Google started celebrating its birthday on this date after 2005 when it made an announcement about indexing a record number of pages. Google acknowledges that the exact date when it celebrates its birthday has moved around over the years.

Google was founded on September 4, 1998 by Larry Page and Sergey Brin. At that point in time, the two were Ph.D. students at Stanford University.

To mark its birthday Google has also announced an updated search algorithm called Hummingbird. The algorithm was rolled out a month back and aims at making Google search better at answering long, complicated queries. It has also introduced comparison filters, improved exploration for songs and revamped mobile apps for search.