Spam, in almost any form, is somehow bad for your health. The vast majority of web users would agree with that statement and nobody would even think of the finely processed luncheon meat-product made by Hormel. Even the word itself is infectious in all the worst ways, being used to describe the dark-side and often deceptive side of everything from Email marketing to abusive forum behaviour. In the search engine optimization field, Spam is used to describe techniques and tactics thought to be banned by search engines or to be unethical business practices.
While writing copy for our soon to be revised website, the team put together a short list of the most outrageous forms of Spam we had seen in the last year and a short explanation of the technique.
Please note, we do not encourage, endorse or suggest the use of any of the techniques listed here. We don't use them and our clients' sites continue to rank well at Google, Yahoo, MSN and Ask. It is also worth noting Google has been the dominant search engine for almost five years. Most of the spammy tricks evolved in order to game Google and might not apply to the other engines.
1. Cloaking
Also known as "stealth(ing)", cloaking is a technique that involves serving or feeding one set of information to known search engine spiders or agents while displaying a different set of information on documents viewed by general visitors. While there are unique situations in which the use of cloaking might be considered ethical in the day-to-day practice of SEO, cloaking is never required. This is especially true after the Jagger algorithm update at Google, which uses document and link histories as important ranking factors.
2. IP Delivery
IP delivery is a simple form of cloaking in which a unique set of information is served based on the IP number the info-query originated from. IP addresses known to be search engine based are served one set of information while unrecognized IP addresses, (assumed to be live-visitors) are served another.
3. Leader Pages
Leader pages are a series of similar documents each designed to meet requirements of different search engine algorithms. This is one of the original SEO tricks dating back to the earliest days of search when there were almost a dozen leading search engines sorting less than a billion documents. It is considered SPAM by the major search engines as they see multiple incidents of what is virtually the same document. Aside from that, the technique is no longer practical as search engines consider a far wider range of factors than the arrangement or density of keywords found in unique documents.
4. Mini-Site networks
Designed to exploit a critical vulnerability in early versions of Google's PageRank algorithm, mini-site networks were very much like leader pages except they tended to be much bigger. The establishment of a mini-site network involved the creation of several topic or product related sites all linking back to a central sales site. Each mini-site would have its own keyword enriched URL and be designed to meet specific requirements of each major search engine. Often they could be enlarged by adding information from leader pages. By weaving webs of links between mini-sites, an artificial link-density was created that could heavily influence Google's perception of the importance of the main site.
In the summer of 2004, Google penalized several prominent SEO and SEM firms for using this technique by banning their entire client lists.
5. Link Farms
Link farms emerged as free-for-all link depositories when webmasters learned how heavily incoming links influenced Google. Google, in turn, quickly devalued and eventually eliminated the PR value it assigned to pages with an inordinate collection or number of links. Nevertheless, link farms persist as uninformed webmasters and unethical SEO firms continue to use them.
6. Blog and/or Forum Spam
Blogs and forums are amazing and essential communication technologies, both of which are used heavily in the daily conduct of our business. As with other Internet based media, blogs and forum posts are easily and often proliferated. In some cases, blogs and certain forums also have established high PR values for their documents. These two factors make them targets of unethical SEOs looking for high-PR links back to their websites or those of their clients. Google in particular has clamped down on Blog and Forum abuse.
7. Keyword Stuffing
At one time, search engines were limited to sorting and ranking sites based on the number of keywords found on those documents. That limitation led webmasters to put keywords everywhere they possibly could. When Google emerged and incoming links became a factor, some even went as far as using keyword stuffing of anchor text.
The most common continuing example of keyword stuffing can be found near the bottom of far too many sites in circulation.
8. Hidden Text
It is amazing that some webmasters and SEOs continue to use hidden text as a technique but, as evidenced by the number of sites we find it on, a lot of folks still use it. They shouldn't.
There are two types of hidden text. The first is text that is coloured the same shade as the background thus rendering it invisible to human visitors but not to search spiders. The second is text that is hidden behind images or under document layers. Search engines tend to dislike both forms and have been known to devalue documents containing incidents of hidden text.
9. Useless Meta Tags
Most meta tags are absolutely useless. The unethical part is that some SEO firms actually charge for the creation and insertion of meta tags. In some cases, there seems to be a meta tag for virtually every possible factor but for the most part are not considered by search spiders.
In general, StepForth only uses the description and keywords meta tags (though we are dubious about the actual value of the keywords tag), along with relevant robots.txt files. All other identifying or clarifying information should be visible on a contact page or included in the footers of each page.
10. Misuse of Directories
Directories, unlike other search indexes, tend to be sorted by human hands. Search engines traditionally gave links from directories a bit of extra weight by considering them links from trusted authorities. A practice of spamming directories emerged as some SEOs and webmasters hunted for valuable links to improve their rankings. Search engines have since tended to devalue links from most directories. Some SEOs continue to charge directory submission fees.
11. Hidden Tags
There are a number of different sorts of tags used by search browsers or website designers to perform a variety of functions such as; comment tags, style tags, alt tags, noframes tags, and http-equiv tags. For example, the "alt tag" is used by site-readers for the blind to describe visual images. Inserting keywords into these tags was a technique used by a number SEOs in previous years. Though some continue to improperly use these tags, the practice overall appears to be receding.
12. Organic Site Submissions
One of the most unethical things a service-based business can do is to charge clients for a service they don't really need. Charging for, or even claiming submissions to the major search engines are an example. Search engine spiders are advanced enough to no longer require site submissions to find information. Search spiders find new documents by following links. Site submission services or SEO firms that charge clients a single penny for submission to Google, Yahoo, MSN or Ask Jeeves, are radically and unethically overcharging those clients.
13. Email Spam
Placing a URL inside a "call-to-action" email continues to be a widely used of search marketing spam. With the advent of desktop search appliances, email spam has actually increased. StepForth does not use email to promote your website in any way.
14. Redirect Spam
There are several ways to use the redirect function to fool a search engine or even hijack traffic destined for another website! Whether the method used is a 301, a 302, a 402, a meta refresh or a java-script, the end result is search engine spam.
15. Misuse of Web 2.0 Formats (ie: Wiki, social networking and social tagging)
An emerging form of SEO spam is found in the misuse of user-input media formats such as Wikipedia. Like blog comment spamming, the instant live-to-web nature of Web 2.0 formats provide an open range for SEO spam technicians. Many of these exploits might even find short-term success though it is only a matter of time before measures are taken to devalue the efforts.
Search engine optimization spam continues to be a problem for the SEO industry as it tries to move past the perceptions of mainstream advertisers. When under-ethical techniques are used, trust (the basis of all business) is abused and the efforts of the SEO/SEM industry are called into question. Fortunately, Google’s new algorithm appears to be on the cutting edge of SEO Spam detection and prevention. Let’s hope 2007 is the year the entire SEO industry goes on a Spam-free diet.
By
Sonika mishra
SEO EXPERT DELHI
swani.mish@gmail.com
Thursday, March 30, 2006
Monday, March 27, 2006
Oneway linking by free hosting site`s
Hosting
Unique Domains,
One Way Links,
Text Link copy of our choice ,
The ability to change those links,
Sites that have PR and cover our choice topic ....
Enter the Free Hosting Sites
One of the easiest and most often overlooked resources on the net today are the free hosting companies. Free hosting companies make money by upgrading accounts into paying accounts or selling services to you.
One of the huge advantages to a free hosted account and your SEO efforts is that search engines are more and more looking at the number of unique inbound one way links that are pointing to your website.
So what is a aspiring SEO junkie to do? Well luckily my link addicted friend there is an answer..FREE and ME rhyme for a good reason. There are 100's if not 1000's of free hosting companies dying to give you 50 - 100 MB accounts for your email address. I am going to give you a step by step way of building as many inbound links as your little (or big) SEO heart desires.
Step 1: Find the Freebies!
Fisrt start by going to our friends the search engines and search for "free web hosting", "free web site" or any other permutation of the free hosting terminology.
Here are a few to get started:
http://www.topfreewebhosting.com, http://www.fateback.com and http://www.50m.com
Step 2: Get Ready to Track
With so mayny free hosting companies in existance it will be a challenge to keep track of all the data, so we will use our friend excel to help us along. Make a handy dandy spreadsheet of all the sites you find. On this spreadsheet have the following columns "Name" "URL" "Login Page" "My Username" "My Password" "My URL" "Content Type".
Step 3: Decide the content Type and Get It
After you have cataloged all of your prosepects we will need to creat content, luckily this is the easy part as there are 1000's of articles out there free for the copying (as long as you mention the author). So, choose a topis that is relevant to your website and go forth and copy...
Step 4: Sign up and Publish
Ok so we now have where we will get hosting, we have the content and a way to track it all...YAY! So what we need to do now is get started. Now, the real trick is getting your pieces of real estate and not being marketed to death. Setup a Yahoo, MSN or GMail account (if you can) to use for registering all of these accounts. Once you get your free email account, head to number one on your list and get registered, make sure you doucument all of your infomration as it will make your life that much easier in the long run.
Lets talk briefly about registering. When signing up you will usually need to create a "Sub Domain", this will be XYZ.whatever.com. Try and find a Sub Domain that matchec the type of content you will be creating. So lets say you are making content about Real Estate, so you would try to include that keyword "Real Estate" in your Sub Domain (ie. realestate1.whatever.com.
After you have signed up it is time to publish. Using thier free website builder or your favorite tool, create a 4 - 10 page site (using your articles and a home page). On each article look for keywords that are relevant to your site and hotlink each page at least once to your site that you are SEO'ing. Or, go the cheap route and create a footer link to your site (bah that's too easy and does not look very natural :P )
Well you get the picture :) Rinse and Repete this process as many times as your heart desieres and we are now started.
Step 5: Getting Indexed
So, we took all this time to create 1 Million (ok a little less) itty bitty micro sites, now what? Well you need to get the Search Engines to actually notice you..right? So lets go over 2 proven methods of achieving this goal.
Method 1. - Submit and wait...pretty easy method, submit your site to the crawlers and wait for them to come along.
Or if you are focusing on Google, hook up each site with AdSense and submit the site (this is unproven, but has worked for me)
Method 2. - Create the inevitable Link Chain (or PR chain I like to call it)
This is actually slightly complicated, but with our handy dandy spreadsheet, should not be too hard. First we will assume you have a site, If not go buy a link to get started :P. Either way we need to point a link at at least one, if not 3, of our free hosted account to get the link ball rolling.
After we have pointed a link at one site, we need to expand our chain of links. So our next step is on this taget domain is to link from the home page to 2 or 3 of our other free hosted domains. The important factors here are to not link back and forth within the free hosted accounts but to link one to another one way only, and not do it in large noticable quantities. The best method of this is to actually enbed the links within the text of articles.
Now, if done correctly you will never trip an algo alert because or a few factors.
1. We are linking to sites not owned by you or on the same IP address.
2. The content of each site you link to should not have any of the same content (so no duplicate content filter trip)
3. Each site will have up to 10 pages but not less than 3 (so it is not a link page only)
So to recap What exatly have we done? We have created micro sites that have good content, and is on topic to what we do. We have created a possile income source with adsense on our micro sites and we have assited our SEO efforts at no cost except for time.
By
Sonika Mishra
Unique Domains,
One Way Links,
Text Link copy of our choice ,
The ability to change those links,
Sites that have PR and cover our choice topic ....
Enter the Free Hosting Sites
One of the easiest and most often overlooked resources on the net today are the free hosting companies. Free hosting companies make money by upgrading accounts into paying accounts or selling services to you.
One of the huge advantages to a free hosted account and your SEO efforts is that search engines are more and more looking at the number of unique inbound one way links that are pointing to your website.
So what is a aspiring SEO junkie to do? Well luckily my link addicted friend there is an answer..FREE and ME rhyme for a good reason. There are 100's if not 1000's of free hosting companies dying to give you 50 - 100 MB accounts for your email address. I am going to give you a step by step way of building as many inbound links as your little (or big) SEO heart desires.
Step 1: Find the Freebies!
Fisrt start by going to our friends the search engines and search for "free web hosting", "free web site" or any other permutation of the free hosting terminology.
Here are a few to get started:
http://www.topfreewebhosting.com, http://www.fateback.com and http://www.50m.com
Step 2: Get Ready to Track
With so mayny free hosting companies in existance it will be a challenge to keep track of all the data, so we will use our friend excel to help us along. Make a handy dandy spreadsheet of all the sites you find. On this spreadsheet have the following columns "Name" "URL" "Login Page" "My Username" "My Password" "My URL" "Content Type".
Step 3: Decide the content Type and Get It
After you have cataloged all of your prosepects we will need to creat content, luckily this is the easy part as there are 1000's of articles out there free for the copying (as long as you mention the author). So, choose a topis that is relevant to your website and go forth and copy...
Step 4: Sign up and Publish
Ok so we now have where we will get hosting, we have the content and a way to track it all...YAY! So what we need to do now is get started. Now, the real trick is getting your pieces of real estate and not being marketed to death. Setup a Yahoo, MSN or GMail account (if you can) to use for registering all of these accounts. Once you get your free email account, head to number one on your list and get registered, make sure you doucument all of your infomration as it will make your life that much easier in the long run.
Lets talk briefly about registering. When signing up you will usually need to create a "Sub Domain", this will be XYZ.whatever.com. Try and find a Sub Domain that matchec the type of content you will be creating. So lets say you are making content about Real Estate, so you would try to include that keyword "Real Estate" in your Sub Domain (ie. realestate1.whatever.com.
After you have signed up it is time to publish. Using thier free website builder or your favorite tool, create a 4 - 10 page site (using your articles and a home page). On each article look for keywords that are relevant to your site and hotlink each page at least once to your site that you are SEO'ing. Or, go the cheap route and create a footer link to your site (bah that's too easy and does not look very natural :P )
Well you get the picture :) Rinse and Repete this process as many times as your heart desieres and we are now started.
Step 5: Getting Indexed
So, we took all this time to create 1 Million (ok a little less) itty bitty micro sites, now what? Well you need to get the Search Engines to actually notice you..right? So lets go over 2 proven methods of achieving this goal.
Method 1. - Submit and wait...pretty easy method, submit your site to the crawlers and wait for them to come along.
Or if you are focusing on Google, hook up each site with AdSense and submit the site (this is unproven, but has worked for me)
Method 2. - Create the inevitable Link Chain (or PR chain I like to call it)
This is actually slightly complicated, but with our handy dandy spreadsheet, should not be too hard. First we will assume you have a site, If not go buy a link to get started :P. Either way we need to point a link at at least one, if not 3, of our free hosted account to get the link ball rolling.
After we have pointed a link at one site, we need to expand our chain of links. So our next step is on this taget domain is to link from the home page to 2 or 3 of our other free hosted domains. The important factors here are to not link back and forth within the free hosted accounts but to link one to another one way only, and not do it in large noticable quantities. The best method of this is to actually enbed the links within the text of articles.
Now, if done correctly you will never trip an algo alert because or a few factors.
1. We are linking to sites not owned by you or on the same IP address.
2. The content of each site you link to should not have any of the same content (so no duplicate content filter trip)
3. Each site will have up to 10 pages but not less than 3 (so it is not a link page only)
So to recap What exatly have we done? We have created micro sites that have good content, and is on topic to what we do. We have created a possile income source with adsense on our micro sites and we have assited our SEO efforts at no cost except for time.
By
Sonika Mishra
Tuesday, March 21, 2006
Search Engine Optimization for Dynamic Websites
Learn how to optimize a Dynamic Website. What are the problems that search engines face in indexing Dynamic URLs? And what are the search engine optimization techniques we can use for for Dynamic URLS?
Dynamic Websites Search Engine Optimization
Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here is a sample dynamic URL-
http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e
As per the above example of www.foxfireprinting.com, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)
What are the problems that search engines face in indexing Dynamic URLs?
1. Search engines often consider a dynamic URL as an infinite set of links.
2. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page. As session ids of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.
3. Proceeding with the same logic presented in point # 2, indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines to present with the most relevant information in the fastest possible time.
Here is what Google says about indexing of dynamic websites -
Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. (Source - http://www.google.com/webmasters/)
What are the options that you have in order to make a search engine spider index your Dynamic URLs?
1. Use of softwares - Exception Digital Enterprise Solutions (http://www.xde.net) offers a software which can change the dynamic URLs to static ones. Named XQASP, it will remove the "?" in the Query String and replace it with "/", thereby allowing the search engine spiders to index the dynamic content.
Example -
http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e will change to
http://www.foxfireprinting.com/services/bookmarketing.htm
The latter being a static URL, it can easily be indexed by the search engine spiders.
2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by search engines is using CGI/Perl scripts. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). In order to fix this problem, you'll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address.
Example - http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e
When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable.
So, in the above example "?id=2946c03a64e0f7c0be79fc7195fb0e3e " is assigned a variable, say "A". The dynamuc URL will change http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e to http://www.foxfireprinting.com/services/bookmarketing/A
Through CGI/Perl scripts which can easily be indexed by the search engines.
3. Re-configuring your web servers -
(i) Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.
(ii) ColdFusion - You'll need to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.
4. Creation of a Static Page linked to an array of dynamic Pages -
This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for search engine rankings. Include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business (You can conduct keyword research for your site through http://www.wordtracker.com). Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines.
How Amazon.com, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs?
A search in Google for internet marketing books, yielded a result that takes you directly to the appropriate dynamic page at Amazon: http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.
Since the above URL does not contain any query strings, all search engines can index Amazon.com's products. Amazon.com uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs search engine index friendly.
Conclusion
Even a few years back, most of the major search engines did not index dynamic URLs, thereby often preventing top search engine rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google's numero uno position is currently being threatened by Microsoft's MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC Search Engine industry.
By,
Sonika Mishra
Commercial Refrigerators
Internet Satellite
Plant Containers
Dynamic Websites Search Engine Optimization
Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here is a sample dynamic URL-
http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e
As per the above example of www.foxfireprinting.com, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)
What are the problems that search engines face in indexing Dynamic URLs?
1. Search engines often consider a dynamic URL as an infinite set of links.
2. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page. As session ids of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.
3. Proceeding with the same logic presented in point # 2, indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines to present with the most relevant information in the fastest possible time.
Here is what Google says about indexing of dynamic websites -
Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. (Source - http://www.google.com/webmasters/)
What are the options that you have in order to make a search engine spider index your Dynamic URLs?
1. Use of softwares - Exception Digital Enterprise Solutions (http://www.xde.net) offers a software which can change the dynamic URLs to static ones. Named XQASP, it will remove the "?" in the Query String and replace it with "/", thereby allowing the search engine spiders to index the dynamic content.
Example -
http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e will change to
http://www.foxfireprinting.com/services/bookmarketing.htm
The latter being a static URL, it can easily be indexed by the search engine spiders.
2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by search engines is using CGI/Perl scripts. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). In order to fix this problem, you'll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address.
Example - http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e
When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable.
So, in the above example "?id=2946c03a64e0f7c0be79fc7195fb0e3e " is assigned a variable, say "A". The dynamuc URL will change http://www.foxfireprinting.com/services/bookmarketing.htm?PHPSESSID=2946c03a64e0f7c0be79fc7195fb0e3e to http://www.foxfireprinting.com/services/bookmarketing/A
Through CGI/Perl scripts which can easily be indexed by the search engines.
3. Re-configuring your web servers -
(i) Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.
(ii) ColdFusion - You'll need to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.
4. Creation of a Static Page linked to an array of dynamic Pages -
This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for search engine rankings. Include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business (You can conduct keyword research for your site through http://www.wordtracker.com). Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines.
How Amazon.com, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs?
A search in Google for internet marketing books, yielded a result that takes you directly to the appropriate dynamic page at Amazon: http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.
Since the above URL does not contain any query strings, all search engines can index Amazon.com's products. Amazon.com uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs search engine index friendly.
Conclusion
Even a few years back, most of the major search engines did not index dynamic URLs, thereby often preventing top search engine rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google's numero uno position is currently being threatened by Microsoft's MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC Search Engine industry.
By,
Sonika Mishra
Commercial Refrigerators
Internet Satellite
Plant Containers
Google's view of search engine optimization (SEO)
With the addition of this document to their website, the people at Google appear to be trying to frighten people away from search engine optimization altogether. Although they say that "Many SEOs provide useful services for website owners", they finish the sentence by describing the range of what those useful services are:- "from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted".
They say that an SEO's useful services include:- writing copy, giving advice on site architecture and helping to find relevant directories.... These can be part of search engine optimization, of course, but they are not what is widely understood by the term search engine optimization; i.e. optimizing pages to rank highly. Even writing copy doesn't suggest anything to do with seo copywriting, and giving advice on site architecture is to do with website design and not search engine optimization, although an SEO can advise on it with respect to crawling.
It is quite clear what sort of things Google considers to be SEO, and it isn't anything to do with optimizing or, if it is, it's only on the fringe of optimizing.
The document goes on to say, "there are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results". The implication is that search engine optimizers who go further than the sort of things that Google mentions, and actually optimize pages to improve rankings (manipulate search results), are unethical. Google clearly views any sort of optimizing to improve rankings as unethical.
Later in the document, Google lists a number 'credentials' that reputable search engine optimizers should have. In Google's view, a search engine optimization company should employ a reasonable number of staff (individual SEOs are not reputable), they should offer "a full and unconditional money-back guarantee", they should report "every spam abuse that it finds to Google", and more, and they warn people against those who don't measure up. But there isn't a search engine optimizer in the world, individual or company, who doesn't fall foul of Google's 'credentials'. There are people who can write copy (not seo copy), advise on site structure and even find directories to submit to, but they aren't search engine optimizers and, in terms of rankings, they are of limited value.
The purpose of search engine optimization is to improve a website's rankings. Google see that as manipulating the search results, and they don't approve. The impression given by their document is that they are trying hard to scare website owners into not employing search engine optimization services to improve their website's rankings. That, in my opinion, is unethical.
By
Sonika Mishra
SEO Expert Delhi
4396710
Aprilaire Humidifier
Business Process Automation
They say that an SEO's useful services include:- writing copy, giving advice on site architecture and helping to find relevant directories.... These can be part of search engine optimization, of course, but they are not what is widely understood by the term search engine optimization; i.e. optimizing pages to rank highly. Even writing copy doesn't suggest anything to do with seo copywriting, and giving advice on site architecture is to do with website design and not search engine optimization, although an SEO can advise on it with respect to crawling.
It is quite clear what sort of things Google considers to be SEO, and it isn't anything to do with optimizing or, if it is, it's only on the fringe of optimizing.
The document goes on to say, "there are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results". The implication is that search engine optimizers who go further than the sort of things that Google mentions, and actually optimize pages to improve rankings (manipulate search results), are unethical. Google clearly views any sort of optimizing to improve rankings as unethical.
Later in the document, Google lists a number 'credentials' that reputable search engine optimizers should have. In Google's view, a search engine optimization company should employ a reasonable number of staff (individual SEOs are not reputable), they should offer "a full and unconditional money-back guarantee", they should report "every spam abuse that it finds to Google", and more, and they warn people against those who don't measure up. But there isn't a search engine optimizer in the world, individual or company, who doesn't fall foul of Google's 'credentials'. There are people who can write copy (not seo copy), advise on site structure and even find directories to submit to, but they aren't search engine optimizers and, in terms of rankings, they are of limited value.
The purpose of search engine optimization is to improve a website's rankings. Google see that as manipulating the search results, and they don't approve. The impression given by their document is that they are trying hard to scare website owners into not employing search engine optimization services to improve their website's rankings. That, in my opinion, is unethical.
By
Sonika Mishra
SEO Expert Delhi
4396710
Aprilaire Humidifier
Business Process Automation
Monday, March 20, 2006
Jaggar Update And Its Solution
Three Pronged Google’s Jaggar Update was the scariest of all Google Updates so far, it’s the longest period update and affected almost all websites specially those on competitive keyword or phrase. Majority of SEOs and Website Owners dislike this update, since they had to change their strategies.
I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.
Here is a list of elements in Jaggar Update:
Reciprocal Link Exchange (RLE) Abuse
1.CSS SPAM
2.Blog SPAM
3.Redirect Domains or Pages
4.Pirate Sites or Matter
5.Inbound Links (IBL) Repetition
6.Outbound Link (OBL) Irrelevancy
7.Top Domain PR Weight
8.Keyword Stuffing in Alt Tags
9.Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.
Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.
CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.
Solution: Use CSS for better formatting not to deceive search engine bots.
Blog SPAM: is that blog which is not updated and created specially to promote website.
Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.
Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.
Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.
Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.
Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.
Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.
Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.
Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.
Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.
Top Domain PR Weight: is the index or default page exists in root directory, when you type www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.
Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.
Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.
Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.
Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.
Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.
By
Sonika Mishra
SEO Expert Delhi
I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.
Here is a list of elements in Jaggar Update:
Reciprocal Link Exchange (RLE) Abuse
1.CSS SPAM
2.Blog SPAM
3.Redirect Domains or Pages
4.Pirate Sites or Matter
5.Inbound Links (IBL) Repetition
6.Outbound Link (OBL) Irrelevancy
7.Top Domain PR Weight
8.Keyword Stuffing in Alt Tags
9.Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.
Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.
CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.
Solution: Use CSS for better formatting not to deceive search engine bots.
Blog SPAM: is that blog which is not updated and created specially to promote website.
Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.
Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.
Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.
Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.
Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.
Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.
Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.
Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.
Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.
Top Domain PR Weight: is the index or default page exists in root directory, when you type www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.
Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.
Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.
Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.
Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.
Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.
By
Sonika Mishra
SEO Expert Delhi
Introduction
Hi to all,
Just Check Out This Blog for Search Engine Optimization Services and Affiliate Marketing . Post your message, pictures, web links...
Thanks & Regards,
Sonika Mishra
Carbide Tooling
Interactive Agency
Superbowl Tickets
Just Check Out This Blog for Search Engine Optimization Services and Affiliate Marketing . Post your message, pictures, web links...
Thanks & Regards,
Sonika Mishra
Carbide Tooling
Interactive Agency
Superbowl Tickets
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