Adwords advertisers will (finally!) be able to see separate metrics for Google and the search partners.
One cool feature that isn't mentioned in the post is that there is now a drop-down menu which allows you to choose how you want to see the stats: all rolled up, search rolled up but content separate, or all separate. Very cool.
Search Engine Roundtable has a nice screen shot.
Even more exciting is this upcoming feature, from the blog post
"Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center."
Yes! While search partners generally perform well for most advertisers, we've been asking for a while for more transparency into what's working and what's not, so we can improve our campaign ROI. Hats off to Google for once again leading the pack in giving us some of the transparency we crave.