Friday, October 18, 2013

DoubleClick for Publishers (DFP) Small Business-1

DoubleClick for Publishers (DFP) Small Business is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
With a simple interface, rich feature set, built-in revenue optimization, and Google powered ad delivery, you’ll be quickly on your way to maximizing the value of your ad impressions.

DFP Small Business offers a complete toolkit to manage your ads, including:
* One central place to traffic all of your ad networks
* Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers
* Total revenue optimization by allowing Google AdSense to compete against other networks in real-time, you'll get the most revenue for every ad impression.

The basic differences between DFP Small Business (ad server) and Google AdSense (ad network):

DFP Small BusinessGoogle AdSense
You can traffic other ad networks or directly sold adsYesNo
You only have to place the tags on your pages to see ads Yes, if you allow Google AdSense to show through DFP Small BusinessYes
You can make Google AdSense compete with other ad networks to maximize your revenueYesNo
You can have a consistent reporting among all ad serving activitiesYesNo
You will be paid by DFP Small Business / Google AdSenseNo, payments come from your advertisers or ad networks, such as Google AdSenseYes

Before you start doing anything in your new DFP Small Business account, make sure that the your DFP Small Business account is set to the correct time zone and currency. Once you have created your first order you will no longer be able to change those settings.
  1. In DFP Small Business, click the Admin tab on the top-right corner of the screen.
  2. Check the time zone and currency settings.


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